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Job role: Sales & community engagement executive - North
Contract type: Permanent/ Full time
Location : England North
Hours : 40 hours per week, some evenings and weekends for the events
Commission/ OTE: Commission structure/ On target earnings
Reports to : Chief Executive

Role Purpose

To grow swim membership numbers by building TDSS’s presence in local schools and the wider community, devising and delivering a proactive sales plan, and converting interest and enquiries into booked, paying members. The role blends out-in-the-field outreach with structured, target-driven sales activity — working hand in hand with the marketing team and making best use of our enquiry and cancellation data.

Key Responsibilities

Schools engagement & outreach

Build relationships with local primary schools, nurseries and community groups to promote TDSS swimming lessons and water safety.
Arrange and attend school visits, assemblies, parents’ events and taster sessions to generate new member interest.
Act as a confident, professional ambassador for the TDSS brand and its Olympic heritage.

Sales planning & strategy

Devise, own and deliver a clear sales plan with monthly and quarterly targets for new memberships.
Identify the most valuable opportunities by venue, catchment and season, and prioritise activity accordingly.
Track performance against targets and adjust the plan to keep growth on track.

Community presence

Establish and maintain a visible TDSS presence at local events, leisure centres, fairs and family-focused venues.
Build partnerships with local businesses and organisations to extend reach and referrals.
Support TDSS water safety and drowning-prevention campaigns within the community.

Working with marketing

Work closely with the marketing team to align campaigns, offers and messaging with on-the-ground sales activity.
Feed insight from schools, families and the community back into marketing to sharpen targeting.
Ensure leads generated by marketing are followed up promptly and converted.

Membership sales & family conversion

Guide families through the options , lesson stages, the full-year course and member kit packs and convert enquiries into bookings.
Deliver an excellent first impression and a smooth, supportive joining experience for every family.
Hit and exceed agreed conversion and membership-growth targets.

Cancellation list & retention

Understand and actively work the cancellation list, identifying why members leave and acting to win them back.
Contact lapsed and cancelling members with relevant offers and reassurance to reduce churn.
Share retention insight with the wider team to improve the overall member experience.

Call drive & outbound activity

Run regular, structured call drives to enquiries, waiting lists, lapsed members and the cancellation list.
Maintain accurate records of calls, outcomes and follow-ups in the booking/CRM system.
Keep the sales pipeline clean, current and progressing.

Reporting

Provide regular reporting on activity, pipeline, conversions and results against target.

Person Specification

Essential

Proven sales, business development or membership-growth experience, ideally in a target-driven environment.
Confident communicator, comfortable presenting to schools, parents and community groups.
Self-motivated and proactive, able to devise and run their own sales plan.
Strong telephone and face-to-face conversion skills, including outbound calling.
Well organised, with good use of CRM/booking systems and data.
Full UK driving licence and willingness to travel locally.
Warm, family-friendly manner aligned to the TDSS brand.

Desirable

Experience in swimming, leisure, sport, childcare or education sectors.
Existing relationships with local schools or community organisations.
Experience working alongside a marketing team on lead generation.

What We Offer

The chance to represent an award-winning, Olympian-founded swim school.
A genuinely rewarding role helping children learn a life-saving skill.
Salary / OTE and commission structure]
Benefits e.g. pension, training, staff discounts, travel expenses

About Tom Dean Swim School

Created by Olympians and endorsed by Olympic coaches, Tom Dean Swim School (TDSS) brings a fresh, dynamic approach to teaching one of life’s most important skills. Founded by triple Olympic gold medallist Tom Dean MBE, we build efficient, confident swimmers from the very first lesson — combining outstanding technique with a genuine focus on water safety and a team ‘community’ experience that families love.

We are growing, and we are looking for a driven, personable Sales & Community Engagement Executive to take our swimming lessons and memberships into more schools, families and communities.

To apply, please send your CV and a short covering note to below link
https://leisurefocus.jobs.people-first.com/jobs/details/recruitment%2Fjobdetails%2Fcaa35c08-ce4c-4375-a520-19e933b323f0
by 12th June 2026. . For more information about the role, please reach out to hr@leisurefocus.org.uk

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